The 1% Rule in Real Estate: Understanding the Basics.

The 1% Rule in Real Estate: Understanding the Basics.

The real estate industry is vast and complex, and whether you’re an investor or a homeowner, it’s essential to understand the basic rules governing the market. One of the most fundamental rules that many investors follow is the “one percent rule,” also known as the “gross rent multiplier.” This rule is used to evaluate the financial viability of a rental property investment by measuring how much a property could generate from rental income. Essentially, it states that the monthly rental income of a property should be equal to or higher than one percent of the purchase price. For instance, if a property has a purchase price of $200,000, the monthly rent should be at least $2,000 for it to be profitable. By following this rule, investors can develop a clearer picture of a property’s cash flow potential and achieve better returns on their investment. This article aims to shed more light on the one percent rule and its significance in the real estate industry. We’ll explore why it’s important, how it works, and some of its limitations. Moreover, we’ll share some tips to help you make informed decisions about your property investment.

The one percent rule is a popular rule among real estate investors for a reason. Here are some of its key advantages:

  • Predictable Cash flow: The rule helps investors predict the cash flow potential of a property with reasonable accuracy.
  • Protect Against Negative Cash flow: If the monthly rental income does not meet the one percent rule, it could indicate that the investment doesn’t have enough cash flow to cover the mortgage payment, property taxes, and other expenses, which could lead to negative cash flow.
  • Compare Multiple Properties: The one percent rule allows investors to compare the profitability of different properties before making an investment.

Moreover, the rule helps investors avoid making rash decisions when acquiring rental properties. Instead, it encourages investors to make well-informed investment decisions backed by quantitative data.

If you’re a real estate investor looking to expand your property portfolio, you can find several online resources to help you estimate rental income and evaluate a property’s potential cash flow, such as Mashvisor and Zillow Rental Manager. With tools like these, you can get a quick understanding of a property’s profitability, which can help you save time and reduce the risk of making a bad investment.

What is the problem with the 1% rule?

The 1% rule, also known as the 90-9-1 rule, states that out of a group of people online, 90% are content consumers, 9% are occasional contributors, and only 1% of the group are active creators. While this may seem like an accurate reflection of most online communities, there are problems with relying on this rule:

  • It assumes that those who consume content are passive and unengaged, when in reality they may be reading, sharing, and discussing content with others
  • It limits the potential for growth and participation in online communities, as it implies that only 1% of users can be active creators
  • It doesn’t take into account the quality of content produced by each group. While the 1% may be the most active creators, their content may not necessarily be the most valuable or beneficial for the community as a whole

Overall, the 1% rule is a generalization that can be useful for understanding the dynamics of online communities, but it should not be used as a strict guideline for participation or measuring success.

What Is The 1% Rule In Real Estate?

The 1% rule in real estate is a general rule of thumb that real estate investors use to determine if a rental property is worth purchasing. The rule states that the monthly rental income of a property should be at least 1% of the property’s purchase price.

The 1% rule can help investors quickly evaluate the profitability and risk of a potential rental property investment, as a property that meets the rule is likely to generate positive monthly cash flow. For example, if an investor buys a property for $200,000, the monthly rental income of that property should be at least $2,000 to meet the 1% rule.

However, it’s important to note that the 1% rule is just a general guideline and shouldn’t be the only factor considered when evaluating a rental property investment. Investors should also consider other factors such as the location, condition, and potential for appreciation of the property.

The 1% rule is a useful tool, but it’s not a guarantee of profitability. Investors should also take into account other expenses such as property taxes, insurance, and maintenance costs when evaluating the potential return on investment of a rental property.

Overall, the 1% rule can be a helpful starting point when considering a rental property investment. It’s a quick and easy way to estimate the minimum monthly rental income a property should generate to ensure profitability. However, it’s important to use this rule in conjunction with other evaluation methods to make an informed investment decision.

What is the #1 rule in investing?

The #1 rule in investing is to diversify your portfolio. This means investing in a variety of different assets, such as stocks, bonds, and real estate, rather than putting all your money into one investment. Diversification helps to minimize risk and increase the chances of achieving long-term returns.

If you are interested in learning more about investing and building a diversified portfolio, there are many resources available online. Some popular websites include:

  • Investopedia
  • The Motley Fool
  • Yahoo Finance

Many online brokers also offer resources and tools to help novice investors get started, such as E-Trade, TD Ameritrade, and Charles Schwab.

Remember, investing always involves some level of risk, so it’s important to do your research and make informed decisions.


The one percent rule is a simple and straightforward way to evaluate the feasibility of a potential rental property investment. It helps investors to calculate the expected rental income, enabling them to assess the property’s potential return on investment. While applying the rule, investors should also consider other factors such as location, condition, and appeal, which may impact the rental income. By doing this, they can make well-informed investment decisions, minimize risks, and maximize returns.

In summary, the one percent rule serves as the first step when evaluating a rental property and helps investors determine if the property is worth more analysis. It’s a valuable tool in the real estate industry that has been effective for many years and has proved indispensable for many successful property investors. While the rule is simple, it’s always wise to conduct thorough research and analysis before making significant investments to minimize the risks involved.






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