Stocks for Kids: Teaching Financial Literacy and Long-Term Savings

The idea of introducing financial education to children has been gaining momentum recently, and Stocks for Kids is one of the most efficient ways to teach the young generation about investing. Kids who learn about financial literacy early on develop better understanding about financial concepts, learn how to save towards their goals, and are more likely to make sensible financial decisions later in life. Teaching kids about stocks is not just about money management; it’s also a great way to introduce them to the fundamentals of how our economy works. Stocks for Kids is all about investing in a child’s future by encouraging them to save and invest small sums of money, all while giving them the tools to understand and eventually manage their finances independently. With more options than ever before, families can now invest in stocks or purchase shares in their favorite local, national or global brands, and help kids understand how these companies work and why investing in them may be worthwhile. Whether it’s investing in individual stocks, through mutual funds or exchange-traded funds (ETFs), the end goal is the same: to teach kids how to make smart financial decisions and to keep their finances on track for the future.

Benefits of Stocks for Kids

Investing in stocks and introducing financial literacy to children offers several benefits to kids and parents alike, including:

  • Teaches kids the value of long-term planning and the significance of saving.
  • Helps kids cultivate sound financial habits early on that can last a lifetime.
  • Offers fun, educational activities designed to boost children’s financial literacy and market knowledge.
  • Allows for conversations around money and investment decisions to occur naturally, creating a comfortable space for families to talk and work together towards their financial goals.
  • Gives kids a basic understanding of business models, markets and how companies work, providing them with import life skills that can help them later in life.
  • Empowers parents to teach financial literacy and prepares kids to manage their money responsibly.

There are numerous resources available to teach kids about financial literacy and investing. Websites such as Stockpile, KidsInvesting, and MyKidsBank offer educational resources, tools, games and guides to help parents educate their children about stocks and finances in an engaging manner. Additionally, there are several books geared towards teaching kids about stocks and investing, such as How to Turn $100 into $1,000,000 by James McKenna, or The Motley Fool Investment Guide for Teens by David and Tom Gardner, that can help lay a strong foundation of financial literacy to kids.

Why is investing good for kids?

Investing can provide a great foundation for a child’s financial education and can help set them up for future financial success. Here are some reasons why:

  • Develops good habits early on
  • Teaches the value of patience and the benefits of long-term thinking
  • Introduces the concept of compound interest
  • Provides an opportunity for kids to learn about the stock market and how it works
  • Can spark an interest in entrepreneurship and business

To get started with investing for kids, consider services like Stockpile or Acorns Early. These platforms offer a simplified way to invest and can be a great way to introduce children to the world of investing.

Choosing Stocks for Kids

When it comes to choosing stocks for kids, the options can be overwhelming. Here are some tips to help you narrow down the search:

Investment strategy

Investment Strategy What it means Examples
Growth Investing in companies on the rise, with long-term earnings prospects. Amazon, Tesla, Microsoft
Value Investing in companies that are undervalued by the market, with good fundamentals. General Electric, AT&T, Coca-Cola
Income Investing in stable, dividend-paying companies for a steady income stream. Johnson & Johnson, Procter & Gamble, PepsiCo

Additional considerations

  • Choose companies that kids are familiar with or may find interesting, such as a favorite tech company or clothing brand.
  • Consider investing in index funds, which provides diversification and exposure to a broad range of companies and markets.
  • Look for companies with direct-purchase plans, which allow for smaller investments and regular contributions, such as Walmart or McDonald’s.
  • Be mindful of fees and charges, which can reduce returns and impact portfolio returns.

Ultimately, choosing the right stocks will depend on factors such as risk tolerance, investing strategy, and financial goals. Some online brokers like Robinhood, TD Ameritrade, or E*TRADE, offer commission-free trades that make it easier to invest in stocks with smaller amounts for kids.

How do you pick a stock for kids?

When selecting a stock for kids, it is important to consider their interests and long-term goals. Here are a few tips to keep in mind:

  • Look for companies that children are familiar with and have products or services they use daily.
  • Choose stocks with a strong track record of growth.
  • Consider diversification by investing in a mutual fund or exchange-traded fund (ETF).
  • Encourage children to learn more about investing and the stock market through resources like Investopedia or through investment apps specifically designed for kids, such as Stockpile.

Teaching About the Stock Market

Teaching about the stock market can be a bit challenging for parents or guardians. Fortunately, there are numerous resources available that can help kids learn about investing in the stock market. Here are a few options to consider:

Books and Publications

  • “A Kids’ Guide to Stock Market Investing” by Tammy Powley.
  • “The Stock Market Game” by Catherine G. Rollins and Katherine F. Bloomberg.
  • “Growing Money: A Complete Investing Guide for Kids” by Gail Karlitz and Debbie Honig.

Online resources

  • The Stock Market Game – a free online investing simulation that can help kids learn about the stock market in real-time.
  • The Motley Fool — offers extensive financial resources, news, and updates that can introduce kids to the stock market.
  • Investopedia – a comprehensive site that provides clear explanations and definitions of financial concepts and terms.

Interactive Apps

  • Stockpile – an online stock brokerage that offers fractional share investing, making it simple and affordable for kids to invest in companies.
  • Stash – a beginner-friendly platform that allows for fractional share investing and offers guidance on investing and saving.
  • Rocket Dollar – a self-directed retirement account provider that can help teach kids to invest in stocks with a long term perspective.

Ultimately, the key to teaching kids about stocks is to make it engaging, fun and simple. By using various resources and interactive tools, you can help kids grasp the concepts of investing and put them into practice.

Is it good for kids to invest in stocks?

  • Investing in stocks can help kids learn valuable financial skills and financial literacy at a young age.
  • Starting early with an investment account can give children a head start and build a solid foundation for their financial future.
  • However, it’s important to remember that investing in stocks comes with risks and it’s important to research and understand investment options before making any decisions.

If you’re interested in teaching your children about investing and want to start them on the right path, websites like Stockpile or apps like BusyKid can provide a great educational tool for kids to learn about the stock market and investing.

Setting Financial Goals

Before investing in any stock, it’s crucial to establish clear financial goals to help you and your kid understand how to approach investing. Here are a few tips to consider:

Start Small and Be Realistic

  • Start with small investments to make it easier for kids to understand.
  • Learning takes time, be patient and set realistic expectations for investment returns.

Define Your Savings Goals and Invest for the Long Term

  • Identifying your financial goals and the objectives you hope to achieve can help guide your investment strategy.
  • Since the stock market is fluctuating, it’s vital to invest for the long term (at least five years).

Learn to Diversify Your Portfolio

  • It’s important to diversify your investments to help spread your risk and protect your savings from market downturns.
  • Consider investing in different stocks, sectors, and asset classes (such as mutual funds).

Consider Automatic Investments

  • Signing up for automatic investment plans can make savings and investment easier for you and your child.
  • The investment is made automatically from your bank account at regular intervals, such as weekly, monthly, or quarterly.

By approaching stock investing for kids strategically and keeping in mind financial goals, it’s possible to maximize the benefits of investing in the stock market.

Why setting a financial goal is important?

  • Helps to prioritize spending and savings
  • Provides motivation to save and invest regularly
  • Allows for better decision-making when faced with financial choices
  • Enables individuals to track their progress and celebrate achievements
  • Helps to create a sense of financial security and stability

If you’re looking for resources to help you set and achieve your financial goals, websites such as or financial products such as budgeting apps can provide valuable tools and guidance.


Investing in the stock market can be a smart way to help your kids learn the importance of saving money, financial planning, and long-term investments. Starting small and setting realistic goals can help them understand the underlying principles of investment and become more confident in managing their finances. With investment options like DRIPs, direct-purchase plans, and interactive learning tools, you can help your kids develop a sound investment strategy that will carry them into the future.

Remember these key points when investing in stocks for kids:

  • Start early and teach kids the importance of developing a savings habit.
  • Choose affordable stocks through DRIPs or direct-purchase plans.
  • Use books, apps, and games to make investment learning fun and engaging.
  • Set clear financial goals and invest for the long term – diversify your portfolio to manage your risks.
  • Keep patient and realistic about your investment expectations.

Overall, stocks for kids could be a great way to start their journey in the financial world if you take a thoughtful and patient approach. Remember to educate yourself and your child, set achievable goals and use sound investment strategies to make it a success.

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