Etrade Review: An In-Depth Look at Fees, Trading Platform, and Account Types

Etrade is a well-known brokerage firm that has been in business for over 30 years. It offers a variety of investment accounts and services to clients, ranging from individual brokerage accounts to retirement accounts and education savings accounts. As a well-established player in the investment industry, it is equipped with an advanced trading platform and various tools and resources to aid investors in making informed decisions. However, before deciding to invest with Etrade, it is vital to conduct a thorough review of its services, fees, security measures, and customer support options. This review will evaluate Etrade based on these critical factors to determine whether or not it is a reliable brokerage firm worth investing with.

Account Types

  • Etrade offers various types of investment accounts, including brokerage accounts, retirement accounts, and education savings accounts.
  • Each account type has distinct features, benefits, and requirements. For instance, brokerage accounts may have more investment options and lower minimum deposits, while retirement accounts offer tax advantages, such as tax-deferred growth and potential tax deductions.
  • Etrade also provides managed account services, such as Core Portfolios, which are diversified portfolios that are built and managed by Etrade’s portfolio management team.

Investors should carefully consider their investment goals, time horizon, and risk tolerance when choosing an Etrade account. Some account types may be better suited for short-term or long-term investment goals, while others may be more appropriate for aggressive or conservative investors. It’s also essential to review the fees and commissions associated with each account type before making a decision.

What is Etrade investment account?

Etrade is a popular online broker that allows investors to open investment accounts and trade a range of securities.

Investors can access Etrade’s investing tools and resources, like research reports and stock screeners, to manage their portfolios.

Some of the investment accounts Etrade offers include:

  • Individual brokerage account
  • Traditional IRA
  • Roth IRA
  • Rollover IRA
  • Coverdell ESA

Overall, Etrade is known for its user-friendly platform and range of investment options.

Trading Platform and Tools

Etrade offers a comprehensive trading platform and various tools and resources to help investors make informed investment decisions. Here are some of the features and benefits of Etrade’s trading platform:

Platform Features Description
Real-time streaming quotes Access to up-to-the-minute stock prices, charts, and news
Customizable dashboard Personalized view of investments, performance, and account balances
One-click trading Quick and easy order placement and execution
Market research Access to research reports, analyst ratings, and company profiles
Mobile trading Ability to manage investments and trade on the go via smartphones or tablets

In addition to its trading platform, Etrade also offers a variety of investment tools and resources, such as retirement calculators, portfolio analyzers, and educational materials. Etrade’s website features a wealth of information and resources for investors of all levels, including how-to guides, webinars, and live events.

How do I use ETRADE trading platform?

To use the ETRADE trading platform, follow these steps:

  • Open an ETRADE account: You will first need to open an account with ETRADE in order to access their trading platform.
  • Log in: Once you have created your account, log in to the ETRADE website using your username and password.
  • Navigate to the trading platform: From the ETRADE homepage, click on the “Trading” tab in the top menu bar and select the trading platform you wish to use from the drop-down menu.
  • Explore the trading platform: Once you have entered the trading platform, take some time to explore its various features and tools. You can place trades, research stocks and other securities, and analyze your portfolio performance.

It’s important to note that ETRADE offers multiple trading platforms, including ETRADE Pro, Power ETRADE, and the standard ETRADE website. Depending on your needs and experience level, you may find one platform more useful than others.

Fees and Commissions

Etrade charges a variety of fees and commissions, which can add up and affect your returns. Here are some of the fees and costs you should keep in mind:

  • Commission rates: Etrade charges $6.95 per trade for stocks and ETFs
  • Options fees: Etrade charges $0.50 per contract for options trading
  • Account fees: Etrade charges a $500 minimum balance fee, an annual IRA fee of $25, and a $75 transfer fee for partial account transfers
  • Margin fees: Etrade charges interest on margin loans based on the amount borrowed and the prevailing interest rates

It’s worth noting that some investors may qualify for discounted commissions and fees, based on factors such as account balances or trading volume. Etrade’s website offers a fee schedule and a comprehensive breakdown of all costs and charges associated with its accounts and services. Be sure to review these fees carefully, and consider how they may impact your investment strategy and goals.

How do I avoid fees on Etrade?

If you’re looking to avoid fees on Etrade, here’s what you can do:

  • Make sure you meet the minimum account balance requirements to avoid monthly account fees
  • Choose funds or stocks that have no load or transaction fees
  • Consider signing up for Etrade’s Core Portfolios, which has no advisory fees and a low account minimum
  • Set up automatic investments to avoid transaction fees

By following these tips, you can minimize or eliminate fees on Etrade and make the most of your investments.

Customer Service and Support

Etrade offers a range of customer service and support options to assist investors with their accounts and trades. Here are some of the key features:

  • Phone support: Etrade offers 24/7 customer service via phone, with representatives available to answer questions and resolve issues
  • Email support: Investors can also contact Etrade via email for non-urgent inquiries or requests
  • Live chat: Etrade’s website offers a live chat feature for customers seeking real-time support
  • Online help center: Investors can access Etrade’s comprehensive help center online, with articles, tutorials, and FAQs on a wide range of topics
  • Mobile app: Etrade’s mobile app offers support options, as well as the ability to manage and monitor your account on-the-go

While Etrade’s customer service options appear to be robust, some investors have reported long wait times or difficulty getting in touch with representatives during peak hours. Nevertheless, the availability of 24/7 phone support and a comprehensive online help center may make Etrade an attractive option for investors seeking detailed support and assistance.

What is Etrade customer service?

Etrade customer service is a team of professionals that offers assistance to users of the Etrade platform. Some of the services provided by Etrade customer service include:

  • 24/7 phone support
  • Email support
  • Online chat support

In addition, Etrade customer service also offers educational resources and tools to help users navigate the platform and make informed investment decisions. Users can access the Etrade customer service team through the Etrade website or by phone.

Security and Account Protection

Investors often have concerns about the security of their investments and personal information when using online brokerage firms. Luckily, Etrade has implemented several security features to protect its customers. Some of the key features include:

  • Two-factor authentication: Etrade uses two-factor authentication to help ensure that only authorized individuals can access its customers’ accounts
  • Insurance coverage: Etrade’s brokerage accounts are insured by the Securities Investor Protection Corporation (SIPC) for up to $500,000 in securities and cash
  • Secure website: Etrade’s website is encrypted using SSL technology to protect sensitive information such as passwords and account numbers
  • Fraud detection and prevention: Etrade employs a range of measures to detect and prevent fraudulent activities on its platform, including anti-virus software, firewalls, and monitoring systems
  • Privacy policy: Etrade has a comprehensive privacy policy that outlines how it collects, uses, and safeguards customer information

While no security system is foolproof, Etrade’s combination of preventative measures and insurance coverage should help investors feel confident in the security of their accounts. It is important to note that investors should also take their own precautions to protect their accounts, such as using strong passwords and avoiding sharing sensitive information online.

What type of brokerage account is E-Trade?

E-Trade is a discount brokerage firm that allows investors to open a variety of brokerage accounts, including:

  • Individual brokerage account
  • Joint brokerage account
  • Retirement (traditional IRA, Roth IRA, rollover IRA) account
  • Education savings account (Coverdell ESA, 529 college savings plan)
  • Business account (sole proprietorship, partnership, corporation, limited liability company)

E-Trade offers a user-friendly online trading platform and mobile app, as well as a variety of educational resources and research tools for investors.


Overall, Etrade is a well-established brokerage firm with a wide range of account types, powerful trading tools, and competent customer service. While its fees may be slightly higher than some other brokerage firms, its advanced trading platform and research resources make it a great choice for active traders and investors.

Additionally, Etrade’s comprehensive security features and account protection measures provide peace of mind for those concerned about the safety of their investments and personal information. While no brokerage firm is without its drawbacks, Etrade remains a solid choice for those looking to invest in the stock market.

Ultimately, the decision to invest with Etrade will depend on the individual investor’s needs and preferences. However, based on our review, we believe that Etrade offers a well-rounded and comprehensive suite of services that are worth considering for both novice and experienced investors.

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